PBN Content: Best Practices For Passing Manual Reviews
Convince Google’s army of human reviewers that your PBN sites are real by including fake contact information (remember: the same as the registrar, if using fake WhoIs data). Adding some fake blog comments and a privacy policy will also give the impression that this is a real site with a real audience and real people behind it.
How To Build PBN Links
Here we are. The whole reason you’re setting up a private blog network: building links for SEO. Don’t get ahead of yourself though, as you’ll have gathered from this article, building a PBN is a waiting game and backlinks require strategy too.
When To Include PBN Links
You should only add backlinks to your money site once your PBN domain is indexed, ranking, and you’ve slowly added your first few pieces of content containing links to other authority sites.
Your money site should also already have backlinks from other means, like guest posts and link outreach, with varied anchor texts. If not, when you have PBN links with exact match anchor texts, your anchor text density will become unnaturally high and trigger suspicion in manual review.
How Many PBN Links To Include
Drip feed in your PBN links to your money site, remembering that they should seem natural enough to pass manual reviews. There should be no more than 1 link to your money site per PBN article, alongside 2 to 3 links to other, authoritative, non-competing sites.
Eventually, you can include up to 10 links to your money site from each relevant PBN site. If the site isn’t in the same niche as your money site, don’t include more than 2 backlinks.
Where To Include PBN Links
Check your PBN domain in Ahrefs or Majestic and pick a page that has a good backlink profile. Placing a link to your money site here will make sure you get maximum link juice. You should also make sure to have a good internal linking structure on your PBN sites so that link equity flows effectively.
Place the backlinks towards the top of the body of the content. The best location is in the first few paragraphs, but make sure to vary link placement in your different articles.
Money Site Link Destinations
As a rule, you should direct half of your PBN links to your money site’s homepage and the other half to subpages or posts on the domain.
PBN Link Anchor Texts
Like with any linking strategy, your anchor texts must be natural-sounding and relevant. It may seem tempting to include exact match anchor texts to every PBN link, but this type of over-optimization is an easy way to get penalized. Your ratio of anchor texts should be as follows:
- Branded anchor text: 70%
- URL links: 15%
- Generic anchor text: 10%
- Partial match anchor text: 4-5%
- Exact match anchor text: less than 1% – or not at all!
Network Health Monitoring & Link Management
Building your PBN is just the start. Once your network is up and running, not only do you need to add content and backlinks on a regular basis, but you also need to monitor the health of the PBN and its links. If you’re managing your links separately across different hosts, this is a very time consuming task.
However, when you have PBN.Hosting managing your network for you, you have access to in-depth reports to analyze the health of your links and flag any issues you need to fix. This allows you to keep control of your link strategy, check anchor texts, and track the impact of your SEO link building with live rankings data on estimated traffic, keyword coverage, and traffic value. You can even export these reports in PDF format to evidence the PBN’s success to your clients.
Our dashboard allows you to quickly identify links that need de-optimizing or deleting and edit them in bulk without having to touch the content on your sites. It also flags any DNS and SEO issues to ensure you’re getting the maximum value from your PBN links. If you need to drop a domain, it takes just one click to move all your content and links to an alternative site.