How to Build PBN Links: 9 Effective Strategies

To build PBN (Private Blog Network) links, check these strategies.

1. Stick to One Niche

The trick is to make your PBN look natural. So, if your main site is about fitness, make sure all your PBN sites are related to that niche, whether it’s workouts, nutrition, or wellness.

This keeps the links relevant and adds real value to your main site’s SEO. It makes search engines believe these are genuine links from within your industry.

2. Hunt Down Quality Expired Domains

Expired domains are basically domains that someone lets go of but still has some SEO juice left. Hunt for domains that have a good amount of backlinks decent traffic, and haven’t been used for spammy content in the past.

Use tools like ExpiredDomains.net or Domain Hunter Gatherer. A good domain will have some authority in your niche and a clean history to give your PBN the power you need.

3. Check Domain Quality Thoroughly

Not all expired domains are gold mines. Do a background check before investing in one. Look for things like domain authority (DA), page authority (PA), backlink quality, and content history.

Use tools like Ahrefs to see who’s linked to it and the Wayback Machine to check its past content. If it was used for spamming or dodgy purposes before, skip it. A clean slate is what you’re after.

4. Buy the Domains from Various Sources

Once you find some solid domains, it’s time to buy them. But here’s the catch—don’t purchase all from one place. Spread out the purchases across different registrars like GoDaddy, Namecheap, and others. It’s like spreading out your bets; it keeps your network looking more natural and makes it harder to trace all domains back to you.

5. Mix Up the Hosting

You don’t want all your PBN sites hosted on the same IP address—it’s a dead giveaway that these sites are connected. Use a mix of hosting providers. Some opt for shared hosting, while others use cloud-based options to spread out IP addresses.

The goal is to have a diverse range of IPs, so no two sites look like the same person manages them.

6. Create Unique, Authentic-Looking Sites

Now comes the most important part: building your PBN sites. Each site should feel like a legit blog or resource in your niche. Use different designs, themes, and even different CMS platforms (WordPress, Joomla, etc.) to mix things up.

And don’t forget about the content—it needs to be original, high-quality, and useful. You’re building a “network” of sites, but each site should stand on its own.

7. Add Natural-Looking Content & Links

Once your sites are up, start publishing content. But remember, your links to your main site should come off as natural. Write posts that make sense for your niche and include links where they fit naturally.

Don’t just stuff keywords or spam your money site links; that’s a quick way to get caught. Also, link to other high-authority sites to balance things out and add to the site’s credibility.

8. Keep the PBN Sites Fresh & Active

A PBN site that sits idle will lose its power quickly. You need to make sure the sites are regularly updated with fresh content. It doesn’t have to be daily, but enough to keep it looking active and relevant.

A good mix of posts like articles, infographics, and videos can make the site look more genuine. The more active the site, the more authority it holds, which boosts your main site.

9. Watch for Patterns and Avoid Footprints

Regularly monitor your PBN sites and your main site’s SEO performance. And be on the lookout for any obvious patterns that might connect your PBN sites. Things like using the same hosting, similar design themes, or linking all your PBN sites together can create a “footprint” that makes it easy for search engines to spot your network. Keep things varied and random to keep your PBN under the radar.

Building a PBN isn’t for everyone since it carries risks if discovered. But if done right, it can be a powerful way to boost your site’s rankings. Just remember to keep everything diverse and avoid any obvious patterns that could tip off search engines.

Should You Build PBN Links?

For most people, the answer is no. But to give a fair perspective, let’s break down the pros and cons of using PBN links.