April 2023

Content marketing is the most cost-effective way to improve organic traffic. It is a direct way of presenting value to your audience. If you want to scale, the content should, too. The problem is the competition is doing the same. A lone content marketer can’t keep up with the content velocity to stay competitive.  The good news? Content […]

One of the last things web designers think about is the copy. I’d argue that some don’t think about website copy at all—thanks, Lorem ipsum.  If you had a freelancer or agency build a website, you’re likely left to outsource or produce the copy yourself. Sometimes, there is website copy, but it’s dull and generic.